Data is king! Effective data collection, analysis, and use give businesses a distinct advantage over rivals. This is true in marketing, where data-driven insights can develop campaigns that are more focused and efficient. We will examine how businesses can use data to implement personalized and targeted marketing, integrated marketing automation and CRM systems, use analytics…
How well a company performs on environmental, social, and governance (ESG) issues is becoming an increasingly critical performance metric for investors, consumers, and management. Investors and rating agencies are demanding ESG reports. Investors believe that companies with a strong ESG program perform better and are more stable—better at retaining customers and employees, for example.1 On…
Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…
Google and Alphabet CEO Sundar Pichai expressed that the Google will add advanced Artificial Intelligence features to its search engine very soon. Google is testing some of these AI features to respond to growing competition from ChatGPT which is backed by Microsoft. Google CEO said, “Very soon, people will be able to interact directly with our…
