HomeAssets/BlogsInnovationSoftware Monetization models and strategies 2022

Software Monetization models and strategies 2022

Related stories

Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago

Inflation increased in January as expected, according to a...

Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has...

Strategies for Navigating Full Funnel Lead Generation Challenges

In B2B marketing, navigating the full funnel for lead...

Leveraging B2B Buyer Intent Data: Transforming Business Dynamics

In the realm of B2B sales and marketing, the...

In 2022, the fourth year of Revenera’s Monetization Monitor research, respondents are still in the midst of moving to subscription monetization models and SaaS deployments, and continue to see the biggest growth opportunity in these areas. With reliance on perpetual licensing and on-premise deployment models also holding strong as part of a hybrid approach, producers need clarity into how their software is being used in order to make informed product roadmap decisions.

The driving force behind changing entitlement management and licensing strategies in the next 12–18 months is to “better support pricing and packaging changes.” In the move to secure recurring revenue and optimize the entire quote-to-cash (Q2C) process, software suppliers must support multiple monetization and deployment models in entitlement management systems. And they need to support how customers want to pay for and consume software, not only as subscription/term monetization models maintain their popularity, but as interest in consumption and metered models grow.

Download Software Monetization models and strategies 2022 Whitepaper



Latest stories