HomeAssets/BlogsCutting-edge TechnologyThe path to experience driven commerce

The path to experience driven commerce

Related stories

Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago

Inflation increased in January as expected, according to a...

Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has...

Strategies for Navigating Full Funnel Lead Generation Challenges

In B2B marketing, navigating the full funnel for lead...

Leveraging B2B Buyer Intent Data: Transforming Business Dynamics

In the realm of B2B sales and marketing, the...
spot_imgspot_img

There is no more business as usual. The world’s biggest taxi company owns exactly zero taxis. The largest hotelier owns zero rooms in zero hotels. The hottest name in designer fashion sells no clothing.

Some of today’s fastest growing companies are taking on mature markets by simply changing the way people shop. Uber, Airbnb, Rent the Runway, Birchbox, and the Dollar Shave Club all have one thing in common.

They don’t sell products—they sell experiences.

Experience is fuelling a new age. The strategy of depending solely on your products to gain a competitive advantage is rapidly becoming obsolete. Copycat manufacturing is now so fast and cheap that innovators capture less than 3 percent of the economic surplus they create.

Download The path to experience driven commerce Whitepaper

the-path-to-experience-driven-commerce

Subscribe

Latest stories

spot_img