How well a company performs on environmental, social, and governance (ESG) issues is becoming an increasingly critical performance metric for investors, consumers, and management. Investors and rating agencies are demanding ESG reports. Investors believe that companies with a strong ESG program perform better and are more stable—better at retaining customers and employees, for example.1 On…
According to an early investor in Google’s research laboratory, DeepMind, “We are still some way off reaching human-level artificial intelligence despite rapid advances in the technology.” Humayun Sheikh is a founding investor in the AI startup DeepMind. DeepMind is currently owned by Google. Sheikh said, “In terms of artificial general intelligence, OpenAI, ChatGPT stuff: it’s…
European Union negotiators secured a historic deal to decarbonize the air travel sector, seeking to cut heat-trapping emissions by giving a push to the region’s green aviation fuel market. The agreement on the ReFuelEU Aviation proposal followed talks and was reached at the conclusion by the European Parliament and the Council. It should be now approved by EU…
Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B marketers looking to create personalized and targeted campaigns. Unlike traditional marketing approaches that cast a wide net, ABM focuses on identifying and engaging specific high-value accounts. This article explores strategies for effective Account-Based Marketing, emphasizing the importance of targeting the right audience. 1. Identifying…
