Strategist Says, Investors are overconfident about the impact of AI

Mike Coop, chief investment officer at Morningstar Investment Management, says market participants are “overconfident” in their ability to predict the long-term impact of AI. Despite the setback so far this month, optimism about AI’s potential to boost future profits has lifted the tech-heavy NASDAQ Composite over 38% for the year, while the S&P 500 is…

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Maximizing B2B Lead Potential with Intent-based Approach

In the ever-evolving landscape of B2B lead generation, harnessing the power of AI with an intent-based approach is proving to be a game-changer. This methodology involves understanding and interpreting the signals indicating a potential buyer’s intent, allowing businesses to tailor their strategies for maximum impact. Understanding Intent: Identify buyer intent through AI analysis, gauging online…

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Harnessing Potential of Email Marketing for B2B Success

Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential of email marketing for B2B success: 1. Set clear objectives: Define your goals for email marketing, such as lead generation, customer retention, or brand awareness. 2. Build a targeted email list:…

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