As identity-based attack surfaces become common targets for threat actors, more enterprises are turning to identity security solutions to provide the prevention, detection, and response capabilities their teams need to catch and neutralize indicators of credential misuse or theft, entitlement overprovisioning, and attacks based on privilege escalation or lateral movements. Enterprise CISOs are invited to…
Alibaba recently started rolling out its ChatGPT-style technology as Chinese companies look to take an edge in the artificial intelligence space. Last month, Alibaba revealed its large language model as Tongyi Qianwen — a system that is trained on massive amounts of data to recognize and create content. Alibaba’s cloud computing division is leading the AI charge…
As B2B sales professionals, it is important to develop an effective strategy for converting prospects into Sales Qualified Leads. Without being too pushy or aggressive, there are several techniques and tactics you can utilize in order to convince your prospect that what you have on offer is something of value they should invest their hard-earned…
In this blog, we will see the essence of Account-based Marketing and Lead Nurturing. Account-based marketing (ABM) and lead nurturing are essential in the B2B field. ABM allows businesses to focus their resources on high-value accounts, increasing the chances of conversion and revenue growth. By personalizing experiences and messaging, ABM helps build deeper relationships with…
