In the realm of B2B content marketing, creating high-quality content is only half the battle. To truly succeed, businesses must master the art of content distribution. In a landscape flooded with information, getting your content in front of the right audience at the right time is paramount. Here are some B2B-specific strategies to help you…
European Union negotiators secured a historic deal to decarbonize the air travel sector, seeking to cut heat-trapping emissions by giving a push to the region’s green aviation fuel market. The agreement on the ReFuelEU Aviation proposal followed talks and was reached at the conclusion by the European Parliament and the Council. It should be now approved by EU…
Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…
The internet is flooded with all the things that ChatGPT is capable of doing, ranging from coding to human-like conversations. Amidst all that, Infosys Founder, Narayana Murthy opines, “Nothing can beat the human mind — not even AI-powered chatbots like ChatGPT.” Murthy added, “ChatGPT is an excellent addition to knowledge generation, to doing certain tasks,…
