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In the dynamic realm of B2B field, deciphering success requires a strategic approach to measuring Return on Investment (ROI). As businesses increasingly rely on digital channels and data-driven decision-making, understanding the impact of business efforts becomes paramount. Unlocking success in the B2B arena involves navigating the intricate landscape of metrics, insights, and adaptability. Dive into…

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Microsoft announced on Tuesday that its Copilot virtual assistant is now available for small businesses to subscribe to through the company’s productivity apps. Additionally, customers can register for a new paid version of Copilot if they purchase Microsoft 365 software. The updates will assist Microsoft in introducing generative artificial intelligence to a larger number of…

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