![For Big Tech, a thirsty generative AI boom presents an increasing challenge.](https://aceinformer.com/wp-content/uploads/2023/12/Generative-AI-and-Big-Techs-growing-water-footprint-400x250.png)
For Big Tech, a thirsty generative AI boom presents an increasing challenge.
An often-overlooked but crucially important environmental issue—Big Tech’s growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence. Researchers say the race to profit from the next wave of AI is one of the main causes of the significant increase…