For many CMOs and other marketing leaders, 2020 may have had you saying, “Can we hit the reset button?” COVID-19 thrust the world into an altered state where sheltering in place, remote working, virtual events, and adopting modern technology all became the new normal. Simultaneously, consumer buying habits needed to change to adhere to the…
Experienced life sciences employees continue to be in high demand, and the outlook for workers with such skills is especially positive for the foreseeable future as the Fourth Industrial Revolution gains momentum. Our research found that life sciences workers have tremendous career opportunities, and many of them have switched or are looking to switch jobs…
A recruitment strategy is a clear, easy-to-follow plan that reflects where your business is today — and where you’re looking to take it tomorrow. As such, it should cover not only who you intend to recruit to your team, but how, when and why you’ll recruit them, as well. Done right, your recruitment strategy should…
The reality today is that product differentiation is coming from the software that controls the device, not the device itself. The only way to survive, thrive and make money in today’s software focused world is to have a strong Software Monetization strategy that uses flexible licensing and entitlement management technology to drive new and recurring…
