There’s no denying we live in the cloud era. Organizations now deliver cloud services to help people do everything from banking online to buying a car. But to deliver new digital experiences quickly, securely, and cost-effectively, organizations should be prepared to reimagine the way their people, processes, and technology work. Whether you’re just starting out…
Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa knows that delivering those hyper-personalised…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
