Enhancing the Effectiveness of ABM with the Use of Intent Data
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in…
Key Fed inflation increased by 0.4% in January, up 2.8% from a year ago
Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to cut interest rates. The Dow Jones consensus estimate indicated that the personal consumption expenditures price index, which does not include food and energy costs, increased by 2.8% from a year ago and by 0.4% for the…
Google paused Gemini AI Image Generator after it produced historical images that were erroneous
Google said on Thursday that it is suspending its Gemini artificial intelligence feature, which generates images because it provides “inaccuracies” in historical images. Social media users have been criticizing the AI tool for producing erroneous depictions of historical figures, such as the American Founding Fathers, as people of color. Google stated that the AI feature…
Maximizing B2B Lead Generation through Social Media Strategies
In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…
Strategies for Navigating Full Funnel Lead Generation Challenges
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…
